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Follow Your Heart

by Jason Nemrow last modified 2018-03-29 15:42

Here is another reading assignment for you. This comes from an interview with Steve Jobs in Wired Magazine: The Next Insanely Great Thing, which you can find at

You will discover an interesting vantage point in this article. Steve Jobs was still kicked out of Apple at this time and working at the continuing business "failure" of NeXT. Steve knows it isn't working out well, but he still has an intuitive vision and keeps evangelizing it, as this article shows.

Sometime after this, in a fit of desperation, Apple brings him back as "interim CEO" and among his first acts are to dump the old software in the Macintosh, to integrate his NeXTstep operating system into the Mac's revamp, and to embrace the perceived rivals of chip-maker Intel and software giant (and often competitor) Microsoft. Macintosh devotees were almost violently skeptical, but Steve had a vision and a maddening drive to realize his vision. In the article, you can see the foreshadowing of such products as the iPod, iPhone, and iPad in the reference to the idea that "computers were destined to become personal appliances".

To some, the Steve Jobs in this Wired magazine article was a "fallen" technology prophet who had once pulled off a miracle with the original Apple and the original Macintosh, but was now firmly out of favor. Just like his time in a calligraphy class looked to be a waste, his continued labors at NeXT seemed a wandering into unprofitable foolishness. Steve, like so many others, had just been a lucky guy that was there when lightening struck once and firmly in the past.

The man who gave the Stanford speech years later, talking of "connecting the dots", could only see that his journey through NeXT was part of yet another unforeseen path that lead to his ultimately triumphant return to Apple and its subsequently wild success as a consumer product maker. Steve Jobs proved to be no "flash in the pan" - he learned truths in a way similar to the Psychic Proximity Principle, put them to work in spite of a professional setback, and found himself yet another success! Kindly, he left the Stanford speech behind as a guide to how we can do the same.

I think every success requires that a person follow their heart. Life is strewn with potholes and obstacles, causing us to detour often as we strive to move ahead. We need a picture of what our heart desires etched firmly in our minds to give us the resolve to continue to move ahead when circumstances are rough.

As Steve said:

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

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